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306 Main

Developing the exterior design of the apartments at 306 West Main, part of a master-planned block with condos, hotel, retail and office, was an iterative process at best. Our client played a leading role in determining the massing, colors and finishes and then the participants in the municipal approval process voiced their opinions. Designers and in-house estimators collaborated to find a solution within the budget. Finally, adjustments were made to the 12-story design which now stands uniquely alone but also seamlessly blends with the surrounding pieces to meld into one identity for the block.

306 Main exterior
306 Main exterior
306_W_Main-120-sized
306_W_Main-49-sized
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306_Slider_Image_2
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306_W_Main-120-sized
306_W_Main-49-sized
306_Slider_Image_3
306_Slider_Image_2
previous arrow
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306 Main exterior
306 Main exterior
306 Main apartment inside

LOCATION
Madison, WI

BUILDING TYPE
Mixed Use

BUILDING
204,100 SF

COMPLETION
May 2015

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